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PepsiCo Design + Innovation


PEPSICO DESIGN + INNOVATION, 2020

Most know PepsiCo as the global CPG giant they are. But, along the way, they've also become a leader in the design world as PepsiCo Design + Innovation.

To showcase all the amazing work they've put out, PepsiCo brought in Zero to make a portfolio site that's more than a portfolio site. We delivered a CMS, a new look and feel, and a web experience as cutting edge as their design.

MY ROLE: BRAND IDENTITY & LOGO DESIGN

Strategy, Logo Design, Branding & Identity, UX & Website Design, Illustration

A custom logomark adapted from the original Pepsico logo was built with modularity in mind.

 
 

Credits & Collaborators

Zero Studios — Agency