GOODLES, 2021Nothing says fun like mac and cheese. But as a category, it hasn’t changed much over the years. Together with Goodles, we set out to disrupt it by tapping into a nostalgia-drenched aesthetic smothered in cheese to appeal to all the inner kids out there.
Branding by Kyle Poff @ Studio Please
MY ROLE: PACKAGING, ILLUSTRATION & ART DIRECTIONStrategy, Brand Refinement, Art Direction, UX & Website Design, Packaging, Illustration
