CRAP EYEWEAR, 2023Crap Eyewear is the maker of funky, bio-acetate sunglasses without the heavy markup. All of their products are designed and tested beachside in Los Angeles, CA, by a close-knit family of surfers, skaters, musicians, and artists. Together, we refined their brand identity and created an all-new custom web experience to better embrace their roots in LA counterculture.
MY ROLE: BRAND IDENTITY & ART DIRECTIONStrategy, Brand Refinement, Art Direction, UX & Website Design
early inspiration for the brand’s new direction, from Raygun covers to ads for psychic readings.
Various pages from the Crap brand refinement guidelines
