PETFOLK, 2021–2022Petfolk exists to make caring for dogs and cats easier and more joyful. In providing a nurturing, educational, and modern experience, they cater to pets, pet parents, vets, and vet care teams like never before.
WHAT WE DID:Naming, Strategy, Branding + Identity, Logo Design, Signage & Interiors, Photo Art Direction, Casting & Production, Social Design
Wordmark
The Petfolk logo was custom crafted to represent the brand’s core values and personality traits: world-class care, trust, compassion. The friendly letterforms evoke the shapes of tails and ears, a subtle nod to all our furry friends.
Symbol
The Petfolk symbol is inspired by an animal's snout and the shape of a heart, a common indicator of healthcare. The symbol represents Petfolk's dedication to pets, their parents, and the people that make up Petfolk care teams.
Illustrations & murals by Alex Proba.
Snippets of the interactive Petfolk Brand Guidelines, created using Figma prototyping tools.
