HOUSE OF ATLAS, 2021Recognizing a personal need and motivated to develop higher quality products, the holistic body and self-care brand Athena Club hit the market and found tremendous success. Its founders then saw an opportunity in the men’s space, and drawing from the same ethos as Athena Club, created House of Atlas, a men’s brand set to transform the way men approach personal care.
In partnership with House of Atlas, Zero forged a sleek brand system geared for its Spring 2025 launch in Target retailers across the country.
All photography courtesy of House of Atlas.
WHAT WE DID:Brand Strategy, Naming, Brand Identity, Packaging Design, Copywriting, Digital Strategy, UX, Visual DesignBrand Strategy, Naming, Brand Identity, Packaging Design, Copywriting, Content Art Direction, Digital Strategy, UX, Visual Design
