JUVEE, 2022Juvee is the brainchild of 100 Thieves, the premier lifestyle brand and gaming organization. As pro gamers themselves, they wanted to move beyond the performance obsession saturating the energy drink market.
Branding by Herman Scheer.
WHAT WE DID:Digital Strategy, Brand Refinement, Photo Art Direction, Styling & Production, Design, Brand Activation, UX & Website Design, Social Design
Nostalgia-inspired scenes from Juvee’s launch photoshoot.
Additional brand executions for out-of-home advertising.