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Lifestyle Sans


Type Design

Lifestyle Sans

Spring 2020

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Lifestyle Sans is a tyepface inspired by millennial lifestyle brands. As a lover of experimental type, I was hesitant to design a geometric sans-serif, but I knew I would gain a more sophisticated knowledge of type design fundamentals by doing it. I was also pleasantly surprised at how many details and quirks you can still work into a more traditional grotesque typeface.

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Inspired by brands in cities like Austin and LA, Lifestyle Sans was built for buzzwords. Its standard weight allows for both bold headlines and readable text. While making Lifestyle, I enjoyed the interplay between the soft curves and sharp terminals (see l, s, g, C, a, e, for example), which gave the letters a friendly confidence.

Lifestyle also comes equipped with multiple alternates, which embrace more rounded forms like the single story a and g, a rounder y, and a more standard @.

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