Inspired by brands in cities like Austin and LA, Lifestyle Sans was built for buzzwords. Its standard weight allows for both bold headlines and readable text. While making Lifestyle, I enjoyed the interplay between the soft curves and sharp terminals (see l, s, g, C, a, e, for example), which gave the letters a friendly confidence.
Lifestyle also comes equipped with multiple alternates, which embrace more rounded forms like the single story a and g, a rounder y, and a more standard @.