BEN ZERBO

Resume

 

Work Experience

2021—PRESENT

NYC

Designer, Zero Studios

  • Collaborate with designers, strategists, copywriters and web developers to build both digitally native and direct to consumer brands, working with clients like PepsiCo, Gooder Inc., Carmelo Anthony, and more.

  • Build fresh and flexible brand systems from the ground up, and apply them throughout various channels like packaging, web and marketing

  • Develop skills in type design and illustration through internal studio-focused projects

 

2020-PRESENT

NYC, ATX

Freelance Designer

  • Conceptualize visual identities for various clients with local creative agencies, including Alright Studio and Out of Office

  • Update and design email templates, social content, packaging and collateral for Social Studies, a direct-to-consumer dinner party rental and retail service based in NYC

  • Create email templates, social content and collateral for Staff, a direct-to-consumer home goods brand based in NYC

  • Collaborated with a former UT professor to conceptualize and develop the visual identity for Good Apple Foods, a produce delivery service based in Austin, Texas hoping to resolve food insecurity in the community

 

SPRING 2020

Designer + Illustrator, AIGA Eye on Design Magazine

  • Planned and designed spreads for a student-produced post-grad survival guide under the direction of EOD founder and former editor in chief Perrin Drumm

  • Illustrated graphics for the zine’s feature article by Julian Glander

 

FALL 2019

Designer, C3 Presents (LiveNation, Austin City Limits)

  • Designed assets from concept to execution for the 2019 Austin City Limits festival, including signage, stages tents, and merchandise for the smaller Austin Kiddie Limits

  • Acted as in-house designer, updating existing assets and graphics to reflect the 2019 festival’s branding

 

Education

MAY 2020

University of Texas at Austin

B.F.A Design

 

extracurriculars

FALL 2019

Afterglow

  • Collaborated with writers to produce digital illustrations to accompany articles about musicians and music news

FALL 2019

Communication Leadership Club

  • Worked with club leaders to establish visual identity for the organization

  • Designed graphics for merchandise and print collateral

SKills + TOOLS

Graphic Design & Art Direction

Branding + visual identity, editorial/print layout, illustration, social, web visual design, packaging, art direction

Type Design

Custom logotype, custom lettering, typeface design (static + variable)

Animation

logo animation, web + mobile design prototyping, moderate proficiency in After Effects

Tools & Software

  • Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Glyphs, Sketch, Figma, Zeplin