Branding & Identity
It’s a Mood: Launching Enjjoy
2021, Zero Studios
Enjjoy is the first D2C CBD brand that cuts out the middle people, bringing the most potent and affordable product on the market straight to your cannabinoid system.
Working with the team at Zero Studios, we built the brand from strategy all the way to launch, creating an accessibly fun world with a wacky cast of characters, which even includes a mascot named Roy G. Biv and a branded mixtape.
My personal role was developing early concepts for Enjjoy’s branding & identity, exploring potential avenues for color, typography, logo, and packaging. Eventually these concepts evolved further into the wonderful and gradient-soaked world of Enjjoy,
Words by Maya Coplin. Illustrations by Moira Scrimgeour. Additional design by Tala Safié.
Left: Words by Neesha Vakil. Illustrations by Moira Scrimgeour. Additional design by Tala Safié. Right: Words and illustrations by Moira Scrimgeour. Additional design by Tala Safié.
Words by Julian Glander. Spread design by Emily Park and Kalissa White, with additional design by Tala Safié.
What They Don’t Teach You… was designed to be an all-in-one survivial guide to life after graduation, made by students for students. It includes interviews with design professionals from all backgrounds and practices, advice on internships, and an array of helpful resources.
← Feature Article Illustration
I also had the opportunity to design spot illustrations for the feature article written by Julian Glander. These were especially fun, and came with the challenge of referencing an artist without trying to just copy their style. Glander’s 3D illustrations are full of character, so I wanted mine to bring that same energy.
Front cover design by Anna Sing.
