OH SNAP! PICKLING CO., 2023OH SNAP! produces bite-sized pickles in convenient grab-and-go pouches with no excess brine for a fresh spin on a beloved classic.
Zero kickstarted their paid media efforts with an extraordinary campaign, highlighting the wonderful absurdity (and of course, convenience) of bagged pickle bites.
MY ROLE: ART DIRECTION, PRODUCTION & CAMPAIGN LEADCampaign Strategy, Campaign Art Direction, Production, Animation
Sketch — Talent sits in a toy car, as if on a road trip. Fishing gear is piled in the trunk, along with product.
3D Production — Prior to shooting, 3D assets were developed to give the campaign an nostalgic, dream-like quality.
Production — shot frame-by-frame in Milwaukee, WI, selected and strung together in NYC.
Final Scene — Combining photography, 3D, and practical effects (the clouds are cotton balls), the final scene was constructed.
The final campaign video for Dilly Bites, Oh Snap’s classic dill pickle.
